There are many ways to decrease your overhead costs. One especially great strategy is to utilise an email service and stop using newsletters through postal mail. There are many that will create and deliver your enewsletter for you. Beyond the expected financial benefits of saving money on of printing, postage, and the labor cost of addressing/stuffing envelopes, this also drives qualified traffic to your website.
Another great use for your website is distributing tax forms. It is very labor intensive to mail tax forms to your clients. It is also very expensive. Not only must your firm pay for postage, but the labor cost associated with this practice is not billable, either. Instead, it is very easy to create a resource page on your website for downloadable tax forms.
Every tax season, mailing your tax organizer is expensive in terms of postage. It is also a burden on your staff. Depending upon the size of your firm's client base, it typically costs hundreds of dollars and a substantial amount of skilled employee hours printing and collating documents, then stuffing and addressing envelopes.
A CPA website allows you to create an electronic PDF which your clients can download and print themselves. Some modern CPA websites have their tax organizers posted as an online form. This can be securely sent online directly via the website. This can save your client lots of time. It can also save them money.
Tax time is an expensive time of year. This is particularly true for postage expenses. Many clients save tax preparation until the last minute, as April 15 arrives. This can be frustrating for your client and for your firm. You don't want to miss this deadline. As such, you sometimes need to use overnight mail. If your website has a secure upload feature, it can be a great asset to your clients. It will allow them to upload their tax forms easily and securely, without paying postage.
A CPA website does much more than just marketing. It can also contribute to business optimization initiatives. Your staff answers many client calls during the year. Generally you can't bill for this time, and it adds up to tremendous cost to your firm. The labor cost isn't just the phone call itself. The client call also needs documentation in the client's file. An interruption will also take your employee off task. It takes them some time to get back on track.
Website visitors like many things about modern CPA websites. One of them is a "Where's My Refund?" feature. This feature is very simple to install. In addition to enabling your customers, it also attracts prospects and website leads as it provides facts regarding their tax refund.
The most vital function of a CPA website is surely marketing. However, it can also reduce your expenses, attract new leads, and help you help your current clients.
0 komentarze:
Post a Comment